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The Harsh Reality of Mixed Use

Regeneration Leader, Ruth Duston OBE, to Chair Key Panel Debate on the Challenge of New Housing in Old Commercial Destinations


When: Wednesday, 28th February 2024
Where: Euston, London
Cost: Tickets from as little as £99 (+VAT)
Booking Information: Available Here


ATCM is delighted to confirm that Ruth Duston, Managing Director of Primera Corporation, Chief Executive of London HQ will chair the key panel debate at the 2024 Place Management Conference ‘New Housing in Old Commercial Destinations: The Harsh Reality'.

The debate will explore the challenges of growing residential footprint in town and city centres. Delegates will benefit from the perspectives of a local planning authority, a BID and a trade body representing the night time economy.

The panel includes:

Karen Pengelly, BID Manager, Go Epsom
Michael Kill, CEO, Night Time Industries Association
Tom Evans, Placemaking and Strategic Planning Manager, Swansea Council

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About Ruth Duston OBE, OC
Ruth is one of the UK’s leading experts in the Business Improvement District (BID) sector, having piloted the first London BIDs in 2002 and subsequently established a succession of highly prestigious BIDs and partnerships across London including Westminster and the City.
The design and delivery of regeneration strategies is Ruth’s specialty; combining economic, social and physical developments which can be delivered within a partnership framework. To that end Ruth has a track record of leveraging over £80m of private sector project funding, which has been the catalyst for generating more than £6bn of further investment.

Ruth’s career began in Central Government and included posts focusing on training, education and economic development across London and the East of England. In 2004 Ruth set up Primera Corporation to deliver a range of services to the public, private, community and voluntary sectors.

In 2018 Ruth was awarded an OBE for Services to Business and an OC, a Belgian honour, following her fundraising for the Flanders Field Memorial Garden which opened in 2014.

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The 2024 Place Management Conference will explore the future of UK and Irish town and city centres in the context of more housing. We will ask crucial questions on how we get the right balance between the two, what this shift means for the provision for place management services and the impact on the funding models we rely on.

The 2024 Place Management Conference will explore the topic of high street homes in a level of detail not previously explored at ATCM. Tickets are on sale now. Book early to avoid disappointment. For those wanting to pay via invoice and not via credit card, contact Karen Shields at
Additional discounts are available for group bookings.

Book your place here

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