As a place manager finding ways to clearly distinguish your town and city centre’s strengths is an ongoing challenge. The Purple Flag standard, launched in 2012, is an accreditation process similar to the Green Flag award for parks and the Blue Flag for beaches. It allows members of the public to quickly identify town & city centres that offer an entertaining, diverse, safe and enjoyable night out.
Reinvigorated over the past three years by the ATCM, there are now 70 Purple Flag towns and cities and the positive response both by place managers, local businesses and venues, and the public is testament to the difference that this great initiative can make.
By meeting or surpassing the standards of excellence in managing the evening and night time economy (ENTE), Place Managers throughout the UK and Ireland - and now being taken up internationally – are enjoying the benefits of Purple Flag status.
Those already accredited have reported positive feedback from local businesses, a clear message for improved communications and a platform from which to promote their night time economy.
The accreditation process takes towns and cities through a comprehensive set of standards, management processes and good practice examples all designed to help transform the ENTE and provide a research, training and development programme.
Our research indicates that Purple Flag can bring real benefits which include:
As the governing body, ATCM has set out the core agenda at the heart of Purple Flag which represents the standards that must be achieved and maintained for a accreditation, which in turn will lead to a successful evening economy. These five core standards are outlined here.
If you believe your city or town has safe and vibrant night time economy, then you are encouraged to apply for Purple Flag accreditation. Local authorities, town centre partnerships, business improvement districts, crime and disorder reduction partnerships, Pubwatch partnerships, civic societies and others can all take part. In our experience it is the Local Authority or Police who take the lead in most cases.
If you would like to order any Purple Flag merchandise you can do this here.
Access the Purple Flag Documentation. This contains practical step by step guidance on how to prepare your entry, supporting charts, templates and details of good practice.
For more information about Purple Flag programme please contact
Sarah Walker, Purple Flag Programme Manager
Areas with a Purple Flag
You can view and download a map of Purple Flag locations here: