ILLUMINATED ART INSTALLATIONS TRANSFORM LEICESTER CITY CENTRE
30 March 2022
Loyalfree Supports City's Footfall After Dark
Light Up Leicester 2022
From the 3rd-6th March, Leicester City Centre transformed into a mesmerising festival of light featuring 9 fantastic installations! The family-friendly interactive trail showcased a collaboration of music, light and art. Each installation had its own story, creating a unique and exciting experience at every location.
Experience the trail for yourself through Light Up Leicester.
With over 11,000 engaged users in Leicester, this was a great way for BID Leicester to promote the app and interact with locals and visitors.
The trail was viewed 5,708 times on the LoyalFree app
1,353 people started the trail
A total of 5,603 scans were collected across the 9 locations
These stats are over 3 times the numbers recorded after Light Up Leicester in 2020!