Thame Town Council - Vibrancy and Vitality Study

Vibrancy and Vitality Study of Thame Town Centre for Thame Town Council

Scope of Work

1. Thame, like many market towns, is fighting the impact of competition as a shopping destination from its larger counterparts such as Oxford, Aylesbury and High Wycombe. The proposal of a Tesco supermarket development on the outskirts of the town adds another dimension to those pressures.

2. There are already a large variety of initiatives / festivals etc in place through various organisations that all helped to gain recognition of Thame in 2015 as a “Rising Star” in the Great British High Street competition and Thame High Street achieving 2nd place in the RTPI England’s Great Places competition.

3. There are opportunities for revenue funding of at least £28,000 from South Oxfordshire District Council / Thame Town Council to be spent during 2016-17 (from 1/4/16) on other initiatives to improve the vibrancy and vitality of Thame High Street. There are some who believe the money should be spent on a Market Town Co-Ordinator resource, and others who think it should be dedicated to further events.

4. Thame Charter Market has just celebrated 800 years and additional funds of up to £5,000 have been set aside for maintenance / equipment / marketing initiatives to help its future.

5. Thame Town Council is therefore seeking a Town Centre specialist consultancy to analyse how best those funds should be spent in Thame to maximise the vitality and vibrancy of the Town Centre, while making other recommendations (including capital items) for the future.

6. A set of recommendations is required by 3 May 2016, so that the Town Council, working with other voluntary organisations in the town, can select those it believes will be of most value.

Fee Proposal

Fee proposals are sought for the work set out above. There is an indicative budget of £3,000, but there may be some further flexibility for the right proposal. Such proposals should summarise the methodology / approach to be used, set out all assumptions to be made and a time frame for delivery of the report. Details of similar type of work experience should also be set out.

We expect consultants with specific relationships to Thame to declare those relationships on any fee proposal submission.


Proposals are required by 9am on 10 February 2016.

Selection will be made on or before 17 February 2016 via a simple scoring system of proposals received:

  • Out of 10 for understanding of the requirement
  • Out of 10 for ability to execute the requirement
  • Out of 8 for relevance of previous experience
  • Out of 6 for reasonableness of price for service offered

Initiation and Progress Review

Arrangements will then be made with the preferred supplier for a project initiation meeting, at which:

  • Further background on Thame, its organisations, previous research, current initiatives and (possibly) existing ideas for the future will be shared
  • Any further questions of clarity will be answered

It is expected that there would then be a review meeting around the end of March 2016, to discuss progress to date, and to ensure correct focus on final delivery in early May.

Should you have any queries in relation to the scope of the work contact Graham Hunt, Town Clerk on 01844 260495 or