Closing Date 16 January 2018

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Watford BID Marketing and Communication Manager

Application Deadline: 12noon, Friday, 16 February 2018 

Salary: Circa £35,000 plus exceptional pension &

Contract: Fixed term until 31 Mach 2021 

Leave Entitlement: 28 days annual leave 


Are you passionate about Watford? 

Are you an exceptional marketing and communications specialist who is looking for a new challenge with a dynamic, young company. 

Watford Business Improvement District (Watford BID) is looking for an experienced Marketing & Communications Manager who has the same level of passion, belief and commitment to Watford as our Board and the town centre businesses. 

Working with a small team we are looking for an enthusiastic and creative individual who can help deliver our plans for Watford town centre and make a real difference. 

For a copy of the job description contact: 

Apply with a CV, and a covering letter of no more than 2 pages A4 outlining your relevant skills, experience and why you have applied for the position. 

For an informal conversation about the position contact: Maria Manion, Chief Executive 

Tel: 01923 919981 



Job description


Purpose of the role

The Watford BID marketing manager plays a key role in positively promoting Watford BID and the activities we undertake, boosting the profile of Watford and working with businesses to ensure we make the most of our town's great offer.

Responsible for:

Marketing Strategy

  • Development, management and delivery of Marketing Strategy for Watford town & BID, this will also include branding
  • Work with key stakeholders and partners to ensure a synergy of communications & branding across the town
  • Development and implementation of targeted marketing campaigns to attract and retain visitors, footfall and spend in the town

Events and campaigns

  • Management & development of campaigns, events, activities which meet BID objectives
  • Commissioning & management of a wide range of communications and marketing materials, including campaigns, publications, exhibitions, events, publications, displays, newsletters and presentation, as required

Social Media

  • Developing and maintaining all BID digital platforms, including websites and social media
  • Manage content development


  • Explore new initiatives and ways of working with stakeholders and partners which demonstrate innovation and increasing awareness of technology and its use in the town centre


  • Work effectively with a range of stakeholders to deliver a wide range of campaigns while demonstrating value for money and including generating income to support BID and cross stakeholder initiatives
  • Lead and develop strong relationships with the media and partner organisations

Corporate responsibilities

  • Manage all allocated budgets effectively and ensure value for money 
  • Ensure projects have clear KPIs and report outcomes to Chief Executive & Board

Skills & qualifications

  • Educated to degree level of equivalent
  • Knowledge pf different communication & marketing techniques and mediums
  • Understanding of working with complex partnerships
  • Skilled marketing & communication professional
  • IT skills
  • Knowledge of working at Board level 



  • Working in marketing & communications
  • Working with a wide range of organisations and stakeholders from the public and private sector
  • Managing & implementing a range of projects
  • Managing budgets
  • Writing reports & proposals
  • IT knowledge across a range of products including Outlook, Excel and Powerpoint


Personal Qualities

  • Excellent people and relationship-building skills#
  • Excellent communication skills across a range of disciplines
  • Ability to multi task and manage a number of activities and projects, and deliver to tight timescales
  • Able and comfortable decision makers
  • Good negotiation skills
  • Ability to work independently and as part of a team
  • Political awareness
  • Open to new ideas
  • Creative and innovative thinker
  • Effective under pressure


Seniority Level

Mid-Senior level


  • Nonprofit Organization Management


Employment Type