A fantastic opportunity has arisen to join one of the most exciting and ambitious Business Improvement Districts (BIDs) in the UK. Go! Southampton is seeking to appoint a talented individual to fill the new post of City Marketing Director. This follows the splitting into two posts of the previous Marketing & Events Director role.
GO! Southampton started work on 1st April 2017 following a successful BID ballot in November 2016. The BID brings together a wide cross section of businesses from high street retailers and independent shops to world-class cultural facilities and the offices of major corporates. The BID is nearly halfway through its first term of 5 years. It will have an opportunity to extend this for a further five years by a successful renewal ballot at the end of 2021.
GO! Southampton collects approximately £1 million in BID levy payments each year and is implementing a range of initiatives that will create a greater city entre experience, deliver better marketing and events and develop stronger business. Working in partnership withlocal stakeholders, the BID’s ultimate aim is to realise Southampton’s potential as a world- class city, which will in turn benefit residents, visitors and – most of all – the businesses that fund it.
The BID takes its inspiration from best practice in European placemaking, with a particular focus upon the example of Rotterdam. It has also developed a successful relationship with the Downtown Partnership of Baltimore. The BID is taking an active role in the city’s proposed bid to be UK City of Culture in 2025.
The job’s purpose is to deliver Go! Southampton’s objectives for the City Centre, commission a Destination Management Plan and to build a corporate brand and communication strategy.
This is a great opportunity. Apply today!!!