Scotland joins the Purple Standard

02 December 2013

Aberdeen and Dunfermline in Scotland become the country’s first city and town to wave the Purple Flag’s official seal of approval for a ‘better night out’

SCOTLAND, 30 NOVEMBER: Scotland is today celebrating its first two Purple Flags. The Scottish city of Aberdeen and town of Dunfermline have joined the 41 English, Welsh and Northern Irish towns and cities who have already been awarded with Purple Flag status for their achievements in helping people have a great night out.

Aberdeen was particularly commended for their campaign, the ‘Designated Place’, where police can take people who are deemed incapable of looking after themselves to rest and recover. In Dunfermline, they were specifically recognised for their Street Pastors programme and safe pedestrian environment. The centres were also commended for having strong stakeholder engagement, high levels of partnership collaboration and a wide range of culture, arts, bars, music and entertainment, all of which are key to driving tourism in Scotland.

Purple Flag is a town and city centre award - similar to the Blue Flag for beaches - which aims to raise the standard and broaden the appeal of town and city centres in the evenings and at night. The scheme is managed by the Association of Town and City Management (ATCM) working alongside the Purple Flag Advisory Committee - a partnership of key stakeholder groups backed by Government, police and business, as well as sponsors Diageo Great Britain. Purple Flag accredited towns and cities have proven that they are welcoming to everyone, offer safe ways for visitors to travel home after dark and provide a good mix of venues. Purple Flag towns and cities benefit from more visitors, lower crime and anti-social behaviour and improved perceptions of centres.

A spokesperson for Aberdeen, Geoff Cooper, a director of Aberdeen Inspired, who leads the Safe and Secure programme, commented: “This award is testimony to the hard work that Aberdeen Inspired, alongside a number of organisations has put in to making Aberdeen’s city centre nightlife an attractive and safe offering to visitors.”

A spokesperson for Dunfermline, Maggie Mitchell, CEO Dunfermline Delivers (Business Improvement District), commented: “Driving the success of the night time economy in Dunfermline is a key objective of Dunfermline Delivers. We are proud of our Safer Towns partnerships and very pleased to have been awarded this accreditation endorsing Dunfermline as a great place to go out.”

Aberdeen and Dunfermline join one other new accreditation in Northern Ireland, Newry. They had their new Purple Flag status formally recognised at an awards ceremony that took place in Liverpool last night (29th November 2013).

ATCM Chief Executive Martin Blackwell comments: “It is fantastic for the local communities and for Scotland to be awarded Purple Flag status for the first time. Both centres have worked very hard to provide outstanding evening economies. As a rigorous and very thorough scheme we hope that Scotland’s first two Purple Flag winners encourage other Scottish towns and cities to achieve such standards in the future.”

Mark Baird, Head of Industry Affairs and Alcohol Policy, from Purple Flag sponsor Diageo said: “We are delighted that we have our first two Scottish Purple Flags and remain dedicated to supporting the Purple Flag scheme. It is truly fantastic to see that more town and city centres are raising the standards and increasing the appeal of their nightlife offering. Purple Flag and the partners involved are helping to challenge negative stereotypes that are often associated with urban centres after dark, instead highlighting the important contribution that the night time economy makes for everyone.”


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Notes to Editors

About Purple Flag

The Purple Flag programme was developed following the Civic Trust Night Vision report in 2006, and is now run by the Association of Town & City Management, London.

Purple Flag is:

• An accreditation process similar to Green Flag Award for parks and Blue Flag for beaches. It leads to Purple Flag status for town centres that meet or surpass the standards of excellence in the evening and night-time economy.

• A comprehensive set of standards, management processes and good practice examples designed to help transform town and city centres at night.

• A research, training and development programme, to help towns and cities improve their evening and night-time economy.

• A positive initiative that indicates an entertaining, diverse, safe and enjoyable night out.

Towns already with Purple Flag Status:

• Aberystwyth
• Angel Islington, London
• Aylesbury
• Bangor
• Basingstoke
• Bath
• Birmingham
• Bournemouth
• Bristol
• Camden Town, London
• Canterbury
• Chelmsford
• Clerkenwell, Islington, London
• Colchester
• Covent Garden, Westminster
• Derby
• Derry - Londonderry
• Dublin
• Ennis
• Enniskillen
• Gants Hill
• Halifax
• High Wycombe
• Ipswich
• Kingston Upon Thames
• Kingston-Upon-Hull
• Leicester Square, Westminster
• Lincoln
• Liverpool
• Maidstone
• Nottingham
• Oxford
• Preston
• Salisbury
• Sheffield
• Southend
• Stockton Heath - Warrington
• Torquay
• Victoria - Westminster
• Watford
• Winchester


For more information, please visit:

About Purple Flag sponsors Diageo

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit
Celebrating life, every day, everywhere.

For media enquires please contact:

Chaanah Crichton
020 3047 2356
Edelman, on behalf of Diageo

Aoife McDonald
020 3047 2448
Edelman, on behalf of Diageo

Jonny Birkett


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