The Great British High Street competition is back and it’s bigger and better

High Streets Minister Marcus Jones has called on communities across the country to enter their villages, towns and cities into the Great British High streets competition 2016.

Now in its 3rd year, the competition celebrates the great work that is being done to revive, adapt and diversify the nation’s high streets and is an opportunity for councils, businesses, community groups and volunteers to learn from the very best.

Last year’s competition saw a record-breaking 230 entries and attracted over 200,000 public votes, with Bishy Road in York, a former finalist, crowned Britain’s best.

With new categories, new prizes, including the chance to win up to £ 10,000 each, the Minister said he expected to see even more competition entries, this year.

ATCM is a proud supporter of this year’s competition because we want to help champion the wonderful work going on in high streets. This year there are even more chances to win with 10 categories, as well as the opportunity for 4 individuals to be named ‘high street heroes’

Speaking on a launch visit to Camden High Street, Marcus Jones said:

 “With a record number of entries and 200,000 public votes cast, last year’s competition was a massive success.

“This year’s Great British High Streets Competition is going to be even bigger and better, with new categories and a simplified entry form.

“I’d urge everyone to get involved to showcase the hard work of your community, in keeping high streets the life and soul of our towns, villages and cities.”

Shanaaz Carroll, Chief Executive of the Association of Town & City Management said:

"Having supported the Great British High Streets Competition since its inception was are pleased to continue to support the excellent work being undertaken to reinvigorate our towns and cities, including through our membership.

ATCM is proud to support this year’s Great British High Street Competition. Our communities cherish their local high streets and this competition celebrates the hard work and determination of local people up and down the country.”

The competition is designed to help revitalise high streets by promoting the great work that is being done and sharing good ideas across the country.

The nine competition categories for places are:

•           Best City Centre High Street

•           Best Town Centre High Street

•           Best Market Town High Street (small)

•           Best Market Town High Street (large)

•           Best Coastal Community High Street

•           Best Village High Street

•           Best Local Centre – precinct or parade of shops

•           Best London High Street

•           Rising Star - to recognise towns who are turning fortunes around 

The four competition categories for individuals are:

•           Best Store Manager or Employee from a National Retailer / Organisation

•           Best Store Manager or Employee from an Independent / Small Business

•           Best Market Manager, Operator, Farmer  or Trader

•           Best under 25 year old, manager or employee from a high street business

Nominations are now open across England, Wales and Scotland. The top 3 shortlisted in each category will be announced in October.  They will then go through to a public online vote and be visited by the Future High Streets Forum judging panel made up of industry leaders from across retail, property and business.

Details of how to enter the competition can be found at:

The deadline for entries is Friday, 9 September 2016.


Further information

  • The Great British High Street competition is run by the Department for Communities and Local Government and sponsored by Boots, the British Council of Shopping Centres, Ellandi, Holland and Barratt, Marks and Spencer, the Post Office and Wilko.
  • We have published a good practice guide that includes practical advice and guidance from last year’s winners, sharing tips and real life examples of how high streets across the country have risen to the challenges of a rapidly changing environment. For more information see  

Last year’s winners were:

  • City Category – St Giles Street, Northampton
  • Coastal Category – Amble, Northumberland
  • Market Town – Helmsley, Yorkshire
  • Local Centre – Bishopthorpe Road, Yorkshire (also chosen as overall high street champion)
  • Village Category –West Kilbride, Scotland
  • Town Centre – Rotherham, Yorkshire
  • London – Pitshanger Lane, Ealing
  • Best Newcomer – Faulkner Street, Hoole

For more information or to enter your high street visit the Great British High Street website