The Insights People manage both Parents Insights and Kids Insights, identifying how consumer behaviour is evolving. In an increasingly fragmented world, the importance of a large, representative sample is more important than ever.
Surveying 400 different children ranging from ages four to 18 every single week, Kids Insights has been designed to provide clients with a 99% confidence level at an annual level. The sample is nationally representative regarding both age and gender.
Parents Insights looks at the ways in which brands can maintain their advantage with parents. By delving into their world, Parents Insights gain information on what they are consuming, alongside their babies and young children, in terms of their digital environment, media, products and services.