BRINGING MEMBERS BACK TOGETHER

Reflecting on Summer School 2022
'High Streets vs The Industrial Revolution'

As summer holidays draw to a close, we reflect on the biggest event hosted by ATCM in three years. 

Summer School 2022, ‘High Streets vs The Industrial Revolution', hosted in Cardiff City Centre, brought together nearly 190 delegates from across Europe for a discussion on the impact of technological change on local economies. Members were delighted to be back together again as we discussed one of the big post-pandemic issues... 'what is the lasting legacy of our reliance on technology during lockdown?'.

Here’s a review of what delegates were treated to.

 
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SESSION 1: THE VIRUS AND THE REVOLUTION

High Streets vs The Industrial Revolution

ATCM CEO, Ojay McDonald, opened the conference by highlighting that we have seen a shift in how local economies work through technological innovations that have been embraced during the pandemic. Ojay touched upon a BBC story 'The women swapping shops for smartphones' about three African entrepreneurs who used lockdown to immerse themselves in digital technology in a way that resonates here. 

High Street Evolution: A Business Perspective

Tom Gooding of John Lewis Cardiff and Gemma Aitken of LUSH Cardiff discussed how the two high street retailers had evolved as a direct consequence of the pandemic, both operationally in the context of customer experience, and in terms of values.

 
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How COVID Changed the High Street: Panel Debate

Amy Taylor of Team Manager for Regeneration Opportunities at Blaenau Gwent County Borough Council and Chair of ATCM Wales, led a fascinating panel discussion on high street evolution with three ATCM members from very different fields:


  • Sabri Marsaoui, Asset Director, Crosstree Real Estate Partners LLP

  • Sally Henley, Newton Abbot Town Council, Town Development Manager

  • Meryl Halls, Managing Director, Booksellers Association

A Logistical Nightmare? Panel Debate on Urban Logistics, Hospitality and the High Street

The CEO of Canterbury BID and Chair of the ATCM Board of Directors, Lisa Carlson, oversaw a feisty debate on the role of delivery firms on the  hospitality sector in the high street.


Panelists included:

  • Anthie Zachariou, Senior Regional Public Affairs Manager, Deliveroo

  • Garry Mortimer Cook, Economic Development, Horsham Council

  • Paul Shaw, CEO & Founder, The Restaurant Collective

 
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SESSION 2: INTERACTIVE WORKSHOPS

The afternoon of Day 1 featured six interactive workshops delivered by a range of ATCM members on fascinating topics. These included:

Confronting the L-Commerce Revolution
Led by Bubltown


Increasing Footfall with Digital Trails: Learnings from Lego
Led by LoyalFree in partnership with Harrogate BID


Liverpool Without Walls
Led by Meristem, in partnership with Liverpool City Council


How Post-Pandemic Life is Impacting High Streets: The Impact of Hybrid Working and Current Economic Challenges on the Performance of High Streets and their Road to Recovery
Led by Springboard


How to Generate Footfall and Spend: Supporting Businesses to Adapt
Led by ShopAppy in partnership with Barnsley Metropolitan Borough Council


Purple Flag: The Cardiff Experience 
Led by FOR Cardiff