Meet the ATCM Team

Shanaaz Carroll - CEO

Shanaaz joined ATCM, in 2012, as Operations Director having spent the past twenty years working within economic development and regeneration in the public sector. Having commenced her career in the private sector working in marketing, Shanaaz then joined a London local authority where she led work engaging the private sector. After ten years in local government Shanaaz went on to work in central government leading work on business engagement in regeneration in deprived areas and national economic policy.

During her time leading a team in London government focused on business, enterprise and skills Shanaaz delivered national policy with a range of partners including working to support local authorities in their bids for funding. Following a short time with transport and regeneration consultancy Colin Buchanan, she later went on to work within the Thames Gateway (North Kent Partnership), part of the largest regeneration project across Europe working with local councils delivering transport, skills, enterprise and housing

Experienced in partnership development and growth policy Shanaaz has led and managed district centre projects, business and enterprise initiatives and advised senior local government officials on the merits of business improvement districts prior to their introduction in the UK.

As CEO Shanaaz is keen to build long term relationships with people and organisations that are truly passionate about places.


Ojay McDonald - Public Policy Manager

As Public Policy Manager, Ojay is responsible for sustaining a dialogue between ATCM’s membership network and policy-makers to develop healthy towns and city centres across the UK, aligning town and city management with Number 10 polices on local social development and economic regeneration. This includes supporting political centres in Belfast, Cardiff and Edinburgh and coordinating the secretariat for the All Party Parliamentary Group for Town Centres.

Ojay has extensive policy experience following employment with the Retail Enterprise Network at the Manchester Metropolitan University. Here, he was the lead author of a non-judicial report entitled High Street Britain 2015, for the All Party Group for Small Shops. High Street Britain 2015 generated worldwide debate regarding the supply of food, warning parliamentarians of weaknesses in the supply chain and the possibility significant retail attrition from the high street, forcing a Competition Commission review of the grocery sector in the UK.

Ojay has a BA Honours in Marketing Management and a MA in International Politics.


Sarah Walker - Purple Flag Programme Manager

Sarah Walker joined the team at the ATCM in June 2014 as Purple Flag Project Manager. She brings a wealth of knowledge to the role having 16 years of experience of the Evening and Night Time Economy (ENTE) from her previous roles as Best Bar None National Co-ordinator and Membership assistant at the British Institute of Innkeeping.

Sarah is passionate about the difference that Purple Flag is making to our Towns and Cities throughout the UK, Ireland and now internationally. She firmly believe that effective partnership working can make a real difference to the regeneration, revitalisation and diversification of towns and city centres.

Sarah also has strong involvement with key partnership organisations and other ENTE schemes including the Social Responsibility Alliance (SRA) and the Best Bar None Management Committee.