Do What You Can't!

17 Jul 2019

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On the 26thand 27thJune, the town and city management industry came together for #FutureConsumer, the 2019 ATCM Summer School.
The event took an in-depth look at millennials and Generation Z to understand what motivates the future consumer and how our industry needs to adapt. The agenda has proved so popular that despite hiring a bigger than the 2018 Summer School, unfortunately, we were not able to cater for everyone who wanted to attend.

Anaïs Hayes presents 'The Curious Case of James Charles'

One of the highlights was Anaïs Hayes, Head of YouTube CPGA, giving us a glimpse into a world where we are all content creators able to influence billions of people through social platforms. And the very best influencers are already turning retail on its head, transforming the visitor economy, making the urban landscape their canvass for creativity. This was brilliantly portrayed through the Max Joseph and Casey Neistat video ‘Do What You Can’t!’.

Do What You Can't! The #FutureConsumer

Other highlights included an informative and eye opening Q&A with Sir Keir Starmer MP, Shadow Secretary for Exiting the EU, who revealed that, with the Conservative leadership contest still to run its course, the Summer recess and the party conference season, we may already be too late to put in place the legislation needed to prepare the UK for a ‘no deal’ Brexit on the 31stOctober.

Brexit Q&A with Sir Keir Starmer MP, Shadow Secretary of State for Exiting the EU

We were also treated to an inspirational panel debate #FutureEntrepreneur, where we heard from business leaders who are transforming enterprise in town centres, not least the 19 year old, multi-award winning Rose Dyson, CEO of Pura Cosmetics.

Rose Dyson, CEO of Pura Cosmetics, takes part in the panel debate #FutureEntrepreneur

Powerpoint slides for most of the presentations are now available on ATCM Basecamp in the HQ Group. Just got to Docs & Files > Events > Summer School 2019. Click below to download:

Available Powerpoint Slides
Summer School 2019 Delegate List
Summer School 2019 Conference Programme
Photos for Summer School 2019

We would like to extend a huge congratulations to all winners of the new Purple Flag awards to determine the best evening and night time economies across the UK and Ireland and the Town and City Management Industry Awards for 2019. Just making the shortlist is an achievement in such a competitive year.

Sheffield win the Jim Ratchford Award for Outstanding Contribution to Safety and Diversity to Night Time Economy

The winners of the new Purple Flag awards were:

Best in Wellbeing: Plymouth

Best in Appeal: Cheltenham

Best in Place: Derby

Best in Movement: Reading

Best in Policy: Sheffield

Jim Ratchford Award for Outstanding contribution to Safety and Diversity to Night Time Economy: Sheffield

Falmouth Town Team achieve a double scoop of Best Digital High Street Scheme and Partnership of the Year in the 2019 Town and City Management Industry Awards.

The winners of the Town and City Management Industry Awards were:

Best Social & Community: Hinckley & Bosworth Borough Council for #IslaStones

Best Business Support Scheme: Solihull BID for Business Matters 

Best Event: Bournemouth Town Centre BID, Bournemouth Coastal BID and Bournemouth, Christchurch and Poole Council for Christmas Tree Wonderland

Best Safety, Security and Resilience Scheme: York BID for the York Street Rangers

Best Digital High Street Scheme: Falmouth Town Team for Falmouth Free WiFi

Best Marketing & Branding Scheme:  Swansea BID for Big Heart of Swansea

Best Culture & Arts Scheme: Aberdeen Inspired for NuArt Aberdeen

Best Environmental Contribution: Soho Road BID for Soho Road In Bloom

Best Ambassador, Ranger or Warden: Ali Altamimi from the Marble Arch Street Team 

Inspirational Leader of the Year: Elizabeth Faulkner, Altrincham Unlimited 

Partnership of the Year: Falmouth Town Team 

Photos of the Purple Flag and Town & City Management Industry Awards Dinner for 2019 can be found here.


Summer School could not happen without the contribution of many organisations who have supported this excellent event.

In particular, we must say thank you to City Dressing, principal sponsors of Summer School 2019 - a company that lives up to the ethos of making town centres attractive to the future consumer.

Here's a list of those who have contributed in some way.....

Local TV, supporting Summer School with high quality filming and editing

Save the Date
The 2019 Cities Summit is taking place on the 10th October

Tickets for the next big event 'The Cities Summit: Culture in the City' will go on sale tomorrow. This will take place in Leeds City Centre on the 10th October.

Watch this space.....