Driving a Local Agenda
The screens appearing in city and town centres over the past few years have predominantly been used for pure revenue generation – generally running national Digital Out Of Home campaigns – but the tide is changing and these screens are increasingly giving way to content focused on engaging the audience rather than just putting ads in front of them.
Creating spaces for shared experiences. Bringing people together to spend time as a community. Promoting local businesses, not global brands. These are aims that have a real social value and importantly they feel sustainable. As major retailers vacate, there’s an emerging sense that the future of the town centre lies in investing in local rather than watching money flow out of the area and into the pockets of global shareholders.