Over the week the trail was live on the app there were 2,754 trail starts by 773 people. This led to 5,448 scans at the model locations and encouraged the public to discover more of the City by following the trail. On average, those starting the trail visited 8 model locations, demonstrating the success of the initiative to encourage the public to move around Leicester.
A great success, the trail is the first of many interactive trails which will come to the City. Currently, users can also enjoy a variety of trails on the app including ‘Activities in Leicester’ and ‘Vegan Leicester.’
Sophie Hainsworth, Co-Founder of the LoyalFree app, commented “It has been a proud moment to provide technology in our home City which allows the public to engage with the businesses and area more. Working with the BID we have been able to curate many digital trails to promote the City further afield.”
The trail comes amidst lots of activity for the partnership, including the imminent launch of a contactless giving charity scheme: https://bit.ly/2N5oshS
To find out more about the app for your place visit www.loyalfree.co.uk or contact the team on firstname.lastname@example.org