ATCM Board Member: Diane Wehrle

Company: Springboard

Diane is a founding Director of Springboard, the leading provider of automated footfall monitoring services for town centres in the UK. Springboard works with Town Centre Management Initiatives and BID’s to provide an essential KPI against which performance can be demonstrated, and it is establishing a National High Street Benchmark which is the only measure of town centre performance based wholly on footfall in the high street.

Diane has 20 years of professional experience of providing analysis and performance measurement services town centres, with an overriding theme of evaluating and enhancing town centre vitality and viability, on behalf of Local Authorities, Town Centre Management initiatives, property owners and investors and retailers.

Previously Head of Retail Research at Donaldsons and Head of Retail and Property Consultancy at Experian, Diane has spearheaded comprehensive town centre strategies, advised on development and investment opportunities, and provided advice on store network performance planning issues.

At Experian, Diane established the Retail Centre Ranking which has been endorsed by the British Council of Shopping Centres. Diane has a BA(Hons) in Business Studies, an MSc in Property Investment and a postgraduate diploma in Marketing.