ATCM Regions: East Midlands

The West Midlands comprises the western counties of Shropshire, Staffordshire, Warwickshire and Worcestershire; the three unitary authorities of Herefordshire, Stoke-on-Trent and Telford & Wrekin; and the seven metropolitan districts of Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall and Wolverhampton.

The West Midlands has long been associated with innovation and creativity  - from the invention of products like the spark plug and the modern dictionary; to icons like Shakespeare and Elgar that have shaped history. And it's no surprise that the birthplace of the industrial revolution has a thriving business base today, where high technology companies sit alongside resurgent manufacturing enterprises. With buzzing cities and beautiful shires that touch the imagination, the West Midlands is truly a Region at the heart of it all.

The East Midlands is at the heart of Britain. It is made up of the five 'shire' counties of Derbyshire, Nottinghamshire, Lincolnshire, Leicestershire and Northamptonshire, plus the newly re-formed county of Rutland.

The southernmost county, Northamptonshire, is just 50 miles from the heart of London. From there, the region stretches 100 miles north. Landscapes vary, from the flat fens of southern Lincolnshire, which has a coastline of more than 80 miles, to the Peak District national park in Derbyshire. The world famous Sherwood Forest is in Nottinghamshire, and a new National Forest is being planted in Leicestershire, while Rutland Water has an international reputation for sailing, angling and wildlife.

The Regional Chair is Chris Gregory of Stratforward BID. To find out more about the regional network please contact office@atcm.org.